Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum; not all data is created equal.
Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk.
Screen6 announced an innovative technology integration with the Grapeshot Live Context Marketing Engine, specializing in the categorization of new audiences, trends, and patterns.
There is a lot of noise in the industry about the selection of cross-device solutions, however, there is a significant gap in the understanding of the underlying technology.
Screen6 announced the launch of Advanced Householding, a new solution for precise identification of shared devices used by individuals within a household.
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