ABOUT US
Screen6 is the future of identity management. Our cross-device ID solutions help ad tech, mar tech, and research platforms precisely understand their audience. We de-duplicate audience data cross-device, cross-exchange, and cross-channel. The Screen6 methodology identifies which devices belong to the same user.
BILLIONS
OF DEVICES CONNECTED
90+%
VERIFIED PRECISION
BY OUR CUSTOMERS
GLOBALLY
PRIVACY COMPLIANT
At Adform we really value our partnership with Screen6. Having run tests against the deterministic log-in data some Publishers provide to our DMP, we have been impressed by the sheer accuracy of the Screen6 device graphs.
Jakob Bak, CTO Adform
Cookie decay is a problem that is getting worse. Screen6 allows for us to take advantage of our most recent traffic and make better decisions based on real-time matching. Having a persistent solutions results in better match rates and overall campaign success.
Marco Kloots, CEO Platform 161
FEATURED SOLUTIONS
Screen6 integrates with all advertising technology and data platforms.
DSPs
Screen6 can identify the same user across all devices. Screen6 creates complete profiles of users, allowing the industry to deliver coordinated, relevant messages in cross-device marketing initiatives.
Amplify Reach
Precise Targeting
Build Comprehensive Profiles
FEATURED SOLUTIONS
Screen6 integrates with all advertising technology and data platforms.
SSPs
Screen6 enables SSPs to pass IDs that are fully understood by its demand partners and buyers.
Help Buyers Decide What to Buy
Increase Bid CPM by more than 300%
Increase in Bid Rate by over 200%
Understand a Much Larger Percentage of Impressions by Demand
PARTNERS & CLIENTS
PRESS & EVENTS
Expert Predictions: Will 2019 Be the Year of the Single ID?
The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Keith Petri, CSO of Screen6, shares his views on what will constitute ‘identity’ in 2019 on ExchangeWire, along with other experts in the space.
Declining Match Rates and the Quest for a Solution
Much is being said today about cookie consortiums, the move to server side header bidding and how this impacts match rates. This piece on MarTech Advisor by Keith Petri, CSO of Screen6, addresses all three aspects of the debate.
Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
SSPs are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem.