CROSS-DEVICE ID SOLUTIONS

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Screen6 is the future of identity management. Our cross-device ID solutions help ad tech, mar tech, and research platforms precisely understand their audience. We de-duplicate audience data cross-device, cross-exchange, and cross-channel. The Screen6 methodology identifies which devices belong to the same user.

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PRESS & EVENTS

Frequency Capping In OTT Will Open the Ad Investment Floodgates

Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, advertisers recognized the need to avoid exposure to too many ad impressions, both as means of improving the user experience and ensuring their ad buys garner the needed reach.

Connected Cars: The Opportunity Is Closer Than Marketers Think

The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest cars on the market seem more like software platforms that people just happen to drive.

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