CROSS-DEVICE ID SOLUTIONS

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Screen6 is the future of identity management. Our cross-device ID solutions help ad tech, mar tech, and research platforms precisely understand their audience. We de-duplicate audience data cross-device, cross-exchange, and cross-channel. The Screen6 methodology identifies which devices belong to the same user.

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PRESS & EVENTS

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

SSPs are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem.

Screen6 Launches idSync to Replace Cookie Syncing

Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem of cookie matching — but without cookies. The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile devices.

Screen6 Launches Server-to-Server ID Syncing Solution idSync

Screen6 laucnhes idSync to solve the match rate challenge and is built to drive better results than today’s server-side syncs. idSync is the only server-to-server solution that precisely matches identifiers between ad tech platforms and exchanges to resolve user identity across desktop, mobile, and cookieless environments such as OTT connected TV and the Internet of Things.

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