CROSS-DEVICE ID SOLUTIONS

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Screen6 is the future of identity management. Our cross-device ID solutions help ad tech, mar tech, and research platforms precisely understand their audience. We de-duplicate audience data cross-device, cross-exchange, and cross-channel. The Screen6 methodology identifies which devices belong to the same user.

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PRESS & EVENTS

Expert Predictions: Will 2019 Be the Year of the Single ID?

The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Keith Petri, CSO of Screen6, shares his views on what will constitute ‘identity’ in 2019 on ExchangeWire, along with other experts in the space.

Declining Match Rates and the Quest for a Solution

Much is being said today about cookie consortiums, the move to server side header bidding and how this impacts match rates. This piece on MarTech Advisor by Keith Petri, CSO of Screen6, addresses all three aspects of the debate.

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

SSPs are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem.

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