Recently, there have been a number of public discussions that cross-device addressability within OTT is easy to do and essentially a solved issue. However, this is not the case. Not even close. Keith Petri explains why on MarTech Series.
Keith Petri, CSO of Screen6, was a contributor to the latest eMarketer report, covering eight challenges advertisers face with mobile measurement and targeting.
When it comes to cross-device, many vendors are using misleading language, like real-time. At Screen6, we believe “real-time” should mean exactly what it says.
Screen6 has launched the solution to offer immediate cross-device user ID resolution. As the only identity provider to deliver this functionality, Screen6 is making it possible to build new associations within client graphs on an ongoing, real-time basis.
Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging.
Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay.
David de Jong, CEO of Screen6, was featured in fd.nl as one of the most promising entrepreneurs in the Netherlands under 35.
Screen6 will be attending IAB’s Annual Leadership Meeting taking place in Palm Desert, CA on February 11-13, 2018.
Screen6 is heading to Barcelona this year for Mobile World Congress!
Screen6 is West coast bound in March for this year’s LiveRamp Summit, RampUp.