The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest cars on the market seem more like software platforms that people just happen to drive.
While OTT has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri explores the importance of effective measurement for marketers to better understand their audiences.
Screen6 will be back at Cannes Lions this year. Reach out to set up a time to meet with the Leadership Team and discuss how our cross-device ID solution can help grow your business.
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, Chief Strategy Officer, Screen6, exclusively for ExchangeWire.
Visit Wicklow Mountains National Park with the Screen6 team as we plan our 2018 year and beyond.
In the ad tech industry, we spend a lot of time talking to ourselves. Our industry tends to congregate at a series of events throughout the year — Advertising Week, Dmexco, Cannes, and a half a dozen others — and everyone’s “must attend” list is eerily similar. That’s a problem.
It’s hard to go a day in our industry without stumbling across a news or opinion piece related to “The Duopoly,” Facebook and Google. Screen6 CEO, David de Jong, shares his thoughts on who he believes will be the duopoly breaker.
Screen6 will be attending I-COM Global Summit taking place in San Sebastian, Spain.
Recently, there have been a number of public discussions that cross-device addressability within OTT is easy to do and essentially a solved issue. However, this is not the case. Not even close. Keith Petri explains why on MarTech Series.
Keith Petri, CSO of Screen6, was a contributor to the latest eMarketer report, covering eight challenges advertisers face with mobile measurement and targeting.