Screen6 launches an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.”
David De Jong explains why Apple’s ad+blocking initiative is borne out of good intentions, but is ultimately misguided.
Today, cookie syncing is the primary way that publishers and advertising technologies transact, however, a cookie sync, as a stand-alone solution for finding consumers, is problematic.
There is confusion among digital marketers on where and how to find consumers – specifically when it comes to audience extension and amplification. Keith Petri explains the differences between each and when to use them.
Screen6 is continuing its rapid expansion as global marketers continue to work with Screen6 to build a more comprehensive view of their audiences.
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum; not all data is created equal.
The Screen6 Team is heading to Cologne, Germany for dmexco, one of the largest international conferences for the digital marketing industry.