Screen6 recently partnered with Infectious Media to enable digital advertisers and marketers to build cross-device profiles of audience segments in any market they require. MarTech Series spoke with Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.
Keith Petri’s thoughts on consolidation, and how some have said it is the sign of an ‘Ad Tech Apocalypse’, however, others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks.
Screen6 examined a massive amount of device ID data from more than 100 million mobile devices, mobile PCs, tablets and connected TVs in the United States and shares the findings.
Connect with the experts of identity management in NYC at AdExchanger’s Programmatic I/O.
We’re heading to Boston, MA to check out the MarTech Conference.