As cookies have become the default mechanism to identify users anonymously on the internet, there has been a significant increase in the number of trackers that load when a person visits a website. The result has been increasingly bad user experiences, characterized by longer page loads and frequent load errors.
Having the power to block devices is of paramount importance when combating organized e-commerce fraud. Quickly identifying and blocking a device being used by a fraudster restricts the possibility that a single device will generate numerous accounts with different payment information on a merchant’s platform. We explain the vital role of cross-device identification in online security.
As marketers become more sophisticated in their identity management practices, measuring the coverage of their device graphs is becoming an increasingly important priority. Our latest Knowledge Hub Tech Blog lays out how to determine the health of your device graph.
When it comes to cross-device, many vendors are using misleading language, like real-time. At Screen6, we believe “real-time” should mean exactly what it says.
Advertising technology prides itself on continuously advancing the field. Keith Petri, CSO of Screen6, explains how we as an industry are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor.
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics.