The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series.
Screen6 explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results, while still addressing consumer privacy concerns.
Screen6 shares insights and stats for marketers to get a better sense for how consumers spend their time across platforms.
Over the top video (OTT) content continues to be in high demand in both mature and emerging markets around the world. Screen6 CEO, David de Jong, writes exclusively for Broadcasting & Cable on the international growth strategies for OTT.
It has been suggested that cross-device linkages can be improved by starting with the Device ID assigned to an individual. Read Screen6’s response on why focusing on Device IDs instead of cookies is flawed.
It appears that Facebook has some imaginary friends according to industry analyst Brian Wieser (Pivotal Research Group), who recently called out Facebook for misleading the market on what its actual reach is.
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR) will explicitly hold accountable any marketer that ‘utilises online identifiers’ such as cookies, email address, IP addresses, etc., that are considered personal data under GDPR.
ExchangeWire asks industry experts, including Screen6’s CSO, Keith Petri, what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.
Screen6 recently partnered with Infectious Media to enable digital advertisers and marketers to build cross-device profiles of audience segments in any market they require. MarTech Series spoke with Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.
Keith Petri’s thoughts on consolidation, and how some have said it is the sign of an ‘Ad Tech Apocalypse’, however, others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks.