Articles

Ad tech is struggling to transition to a state of full maturity, and that’s largely due to the continued acceptance of half-truths and inadequate technological shortcuts. The truth is that cross-device is being inadequately addressed by many players within the marketing industry, and the vast majority of companies that say they’re enabling cross-device are either openly lying or seriously bending the truth.

Having the power to block devices is of paramount importance when combating organized e-commerce fraud. Quickly identifying and blocking a device being used by a fraudster restricts the possibility that a single device will generate numerous accounts with different payment information on a merchant’s platform. We explain the vital role of cross-device identification in online security.