Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, advertisers recognized the need to avoid exposure to too many ad impressions, both as means of improving the user experience and ensuring their ad buys garner the needed reach.
Fresh data enables marketers to ensure their digital efforts are targeting consumers with the greatest inclination to purchase. Keith Petri, CSO of Screen6, explains the importance of data freshness and how it impacts campaign results.
There are two ways to establish user identity across devices: deterministic and probabilistic, or a hybrid of the two. Keith Petri, CSO of Screen6, describes how these methods work and dives into the pros and cons.
Device graphs link an individual to all the devices they use, such as his/her smartphone, laptop, tablet, smart TV, or work computer. Learn about the differences between the two types of device graphs, Master and Private, in this short video by Keith Petri, CSO, of Screen6.
Cookies are the primary means by which ad tech platforms store and track information about users. Keith Petri, CSO of Screen6, provides details on what exactly cookies are and how they are used in the ad tech industry.
The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest cars on the market seem more like software platforms that people just happen to drive.
While OTT has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri explores the importance of effective measurement for marketers to better understand their audiences.
Screen6 will be back at Cannes Lions this year. Reach out to set up a time to meet with the Leadership Team and discuss how our cross-device ID solution can help grow your business.
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, Chief Strategy Officer, Screen6, exclusively for ExchangeWire.
Visit Wicklow Mountains National Park with the Screen6 team as we plan our 2018 year and beyond.