Advertising technology prides itself on continuously advancing the field. Keith Petri, CSO of Screen6, explains how we as an industry are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor.
IgnitionOne and Netmining have integrated with Screen6 to forge a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
The world of measurement is often a somewhat murky one in digital advertising. David de Jong explains why he firmly believes the future of the industry relies upon a universal ID.
AudienceScience announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.
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