Screen6 recently partnered with Infectious Media to enable digital advertisers and marketers to build cross-device profiles of audience segments in any market they require. MarTech Series spoke with Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.
Keith Petri’s thoughts on consolidation, and how some have said it is the sign of an ‘Ad Tech Apocalypse’, however, others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks.
Screen6 examined a massive amount of device ID data from more than 100 million mobile devices, mobile PCs, tablets and connected TVs in the United States and shares the findings.
Today, cookie syncing is the primary way that publishers and advertising technologies transact, however, a cookie sync, as a stand-alone solution for finding consumers, is problematic.
There is confusion among digital marketers on where and how to find consumers – specifically when it comes to audience extension and amplification. Keith Petri explains the differences between each and when to use them.
Recent Comments