Screen6’s article “Is A Consortium The Universal ID Solution?” by CSO, Keith Petri, was featured as the 2nd most popular article of 2017 on The MakeGood.
Keith Petri, CSO of Screen6, shares why marketers today need to think both in real-time and in 24-hour increments, reconsidering how often they review and manage data and their campaigns.
The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series.
Screen6 recently partnered with Infectious Media to enable digital advertisers and marketers to build cross-device profiles of audience segments in any market they require. MarTech Series spoke with Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.
Keith Petri’s thoughts on consolidation, and how some have said it is the sign of an ‘Ad Tech Apocalypse’, however, others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks.
David de Jong reflects on the past year of cross-device and how in 2017 we should look for elementary implementations of cross-device technology to be commonplace.
Advertising technology prides itself on continuously advancing the field. Keith Petri, CSO of Screen6, explains how we as an industry are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor.
IgnitionOne and Netmining have integrated with Screen6 to forge a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
