Most Popular Articles of the Year: 2017

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As we approach the end of another year, it’s time for us to look back at the most popular articles of 2017. These were contributed by brilliant and talented workers in the marketing field, and include insights into pharma marketing, the use of social media, programmatic data, television marketing, and advertising at conferences.

Thank you very much to all of our contributors this year, and we look forward to seeing you all in 2018!

Without further ado, the top five visited articles of this year:

1: When Should Pharma Ads Go Unbranded? by Amanda Fiore

2: Is A Consortium The Universal ID Solution? by Keith Petri

3: The Benefits of Addressable Television by Cindy Seebeck

4: Advertising at Medical Conferences by Amanda Fiore and Lynnsey Rijos

5: The Benefits of Social Media in Pharma by Amanda Fiore