Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk.
Screen6 announced an innovative technology integration with the Grapeshot Live Context Marketing Engine, specializing in the categorization of new audiences, trends, and patterns.
Screen6 announced the launch of Advanced Householding, a new solution for precise identification of shared devices used by individuals within a household.
Screen6 announced the ability for its partners to expand their private identity graphs beyond their own dataset through strategic alliances with ShareThis, Airpush, and Kochava Collective.
IgnitionOne and Netmining have integrated with Screen6 to forge a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
AudienceScience announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.
