NEW YORK, NY (PRWEB) DECEMBER 16, 2016
Screen6, the global leader in cross-device identity management, today announced the ability for its partners to expand their private identity graphs beyond their own dataset through strategic alliances with ShareThis, Airpush, and Kochava Collective.
“ShareThis possesses one of the world’s largest online data sets and we’re excited that Screen6 customers will be able to leverage the ShareThis data asset to augment their cross-device graphs,” shared Rob Finora, SVP Data at ShareThis.
Unlike other cross-device vendors, Screen6 maintains strict silos to store each of its clients’ datasets and does not own or license any of its own data to augment its clients’ graphs. Without a centralized master graph to rely on, Screen6 does not require a cookie-sync with each of its clients. Screen6’s technology is able to work with data passed server-to-server since each cookie pool is de-duplicated within its own environment. Thus, Screen6 can process data and build private identity solutions for its licensees across all geographies while abiding by local legislation and industry self-regulation.
Grant Cohen, VP of the Kochava Collective, says, “We are thrilled to welcome Screen6 as an integrated partner of the Kochava Collective. When confronting the reality of a stale or saturated audience, they excel in this marketplace thanks to their ability to enrich and extend reach, while ensuring that cohorts remain shielded from the possibility of plagiarization by competitors.”
Some clients require supplemental data to fill holes in their own dataset. A well-established desktop platform, for example, may want to extend into mobile. With Screen6’s Bring Your Own Data (BYOD) motto, the platform will now be able to leverage in-app data from the Kochava Collective and AirPush to bridge the gap.
“Airpush is excited to partner with Screen6 to give cross device buyers an opportunity to reach their audiences on desktop web, mobile web, or in-app,” stated Seth Socolow, SVP Strategic Partnerships at Airpush. “Screen6 brings a differentiated technology and business model to the cross-device space and we look forward to working together.”
Similarly, if a platform is lacking desktop and mobile web inventory, it can leverage the vast publisher network and cookie pool provided by ShareThis to supplement its own data while maintaining data ownership of its own cookie-pool and direct publisher relationships. Unfortunately, platforms which sync to cross-device vendors, whom operate a master graph and require a cookie-sync, end up feeding their own data into the vendor’s ecosystem which may, thus, be used to benefit a competitor.
“At the end of the day Screen6 provides a unique service in an industry inundated with confusing and convoluted announcements pertaining to the technological capabilities and limitations of each platform,” said Keith Petri, Chief Strategy Officer (U.S.) at Screen6. “We have since listened to feedback from our clients – who love our privacy compliant solution which allows them to maintain data rights and ownership, but are looking to extend beyond their own identifiers – and incorporate data beyond their ecosystems. With these established partnerships across desktop, mobile web, and in-app our clients can continue to expand their cross-device understanding just as consumers have expanded their usage time across more and more devices.”
Screen6 is the global leader in cross-device identity management. The company was founded in 2012 and globally services many of the leading ad-tech vendors, by showing them the missing link in their data: what devices belong to the same person.
Screen6 partners can make smart real-time decisions across devices by using the clear, concise and exceptionally reliant cross-device data. At Screen6 a team of data scientists and engineers sift through hundreds of billions of data points, and find the right matches within.
Screen6 is based in Amsterdam, The Netherlands and New York. For more information: https://www.s6.io or on Twitter @Screen6HQ
ShareThis is a social data provider with real-time processing at its core. A pioneer in the industry, ShareThis believes the desire to share is rooted deep within human beings, reflecting passions, wants, and lifestyles that are constantly fluctuating throughout the day, week, and month. By identifying these human sentiments, ShareThis gains a better understanding of people, thus ensuring marketing messages are relevant and timely. The ShareThis consumer engagement and sharing tools are used by over 4.5 million domains to drive engagement, traffic, and personalization, capturing the widest and deepest sentiments of people across the internet. ShareThis is privately held and headquartered in Palo Alto, CA. To learn more, please visit http://www.sharethis.com
Winner of the DataWeek Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies,” Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 250,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit http://www.airpush.com or follow us on Twitter @AirpushAds.
About Kochava Collective
With over 400 million unique device IDs, the Kochava Collective is the largest independent mobile data marketplace in the world. The Kochava Collective brings the top publishers and savvy advertisers together for the most efficient audience targeting in the mobile industry. We develop unique and meaningful data around app usage and locations visited, which enables us to create custom audience segments for advertisers to target across the most popular social platforms, publishers, DSPs and networks. Learn more by visiting http://www.kochava.com/the-collective/