Screen6 launches idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets, but instead operates independently between platforms to support device matching and ID resolution for optimal match rates.
PulsePoint, the leading global authority in programmatic healthcare technology, has partnered with Screen6 to precisely identify which devices belong to the same user. This allows healthcare marketers to message and activate the patients and physicians they are looking for in privacy-compliant manner.
