Experts Predict the Key Themes of dmexco 2017

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By Keith Petri, Chief Strategy Officer of Screen6

The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or the halls of the Koelnmesse next week? ExchangeWire asks industry experts what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.

Data accessibility & regulation

“dmexco acts as back-to-school for the digital marketing ecosystem. With the 2017 session right around the corner, there are two specific themes which we believe will take precedence during conversations: i) data accessibility and maneuverability, and ii) global privacy compliance with GDPR looming. Previous years’ themes focused on identity cross-device, so these new topics lend themselves nicely to the continued innovation the industry has seen in addressing the overarching goal of all marketers. It is more important now for us as an industry to prove the value of programmatic outside of the walled gardens – and to do so, we must think globally.”

Keith Petri, Chief Strategy Officer, Screen6