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New York: Screen6, a provider of cross-device ID management technology, has announced the first wave of its preferred partners for The Hub – a centralized solution and data distribution point that allows clients to easily analyze and extend their data assets to understand their audience across devices and platforms.
Screen6 has integrated Airpush, Grapeshot, Kochava Collective, ShareThis, and Throtle, as launching partners whose technology and data assets are now connected through The Hub and leverage Screen6’s proprietary technology. Designed primarily for advertising and marketing technology companies, The Hub’s capabilities are a unique integration match for other best-in-class providers.
“Realizing the full capabilities of technology rarely comes from one vendor, but an ecosystem of companies working together. Teaming up with these best-in-class vendors is proof of our commitment to elevating integration within the industry,” said Keith Petri, Chief Strategy Officer at Screen6. “This is why Screen6 has introduced a Preferred Partner Program to bring together the top technologies in the industry, building the leading cross-device data ecosystem for advertisers and marketers.”
The Hub offers a number of tools and efficiencies that result in better accessibility and interoperability for clients’ own datasets, both internally as well as externally when collaborating with partners. The Hub provides the necessary connections and standardized contracts with both supply and demand partners. By providing a single integration point, The Hub allows for the direct connection of clients with select vendors to analyze areas of their data that can be extended through partner data assets, as well as recommendations as to which data partners should be selected to optimize their business. Screen6 then enables clients to attribute and analyze people’s activities anywhere within a digital environment.
Chris Stark, SVP, Product Management, Grapeshot, said, “Grapeshot integrating with The Hub sees us assisting with the enrichment of cross-device graphs. This enables marketers to synthesize raw data feeds for both Identity Management and Behavioral Audience enhancement, providing live context of audience digital content consumption patterns, by user, across each of their devices.
