Screen6 has announced the first wave of its preferred partners for The Hub – a centralized solution and data distribution point.
Screen6 recently partnered with Infectious Media to enable digital advertisers and marketers to build cross-device profiles of audience segments in any market they require. MarTech Series spoke with Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.
Screen6 launches an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.”
Screen6 announced the ability for its partners to expand their private identity graphs beyond their own dataset through strategic alliances with ShareThis, Airpush, and Kochava Collective.