GDPR

The Future of Cross-Device

April 4, 2018 | By Rebecca Calejo in Articles

The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, Chief Strategy Officer, Screen6, exclusively for ExchangeWire.

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How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict

December 21, 2017 | By Rebecca Calejo in Articles

ExchangeWire invites over 100 thought leaders from across the industry to share their views. Experts, including Screen6 CEO, David de Jong, predict what the industry will need to face in 2018.

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It’s Not Solved, and It’s Not Easy

December 13, 2017 | By Rebecca Calejo in Articles

The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series.

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Why Probabilistic Is the Key That Unlocks New Markets

December 4, 2017 | By Rebecca Calejo in Articles

Screen6 explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results, while still addressing consumer privacy concerns.

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Forrester Interviews Screen6 CEO for Latest GDPR Report

November 15, 2017 | By Rebecca Calejo in News

Forrester Research interviewed our CEO, David de Jong, for its latest report on GDPR: “Digital Advertising Under GDPR Hinges On Data Management”.

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GDPR is Fast Approaching: Are You Ready?

September 11, 2017 | By Rebecca Calejo in Articles

A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR) will explicitly hold accountable any marketer that ‘utilises online identifiers’ such as cookies, email address, IP addresses, etc., that are considered personal data under GDPR.

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Experts Predict the Key Themes of dmexco 2017

September 7, 2017 | By Rebecca Calejo in Articles

ExchangeWire asks industry experts, including Screen6’s CSO, Keith Petri, what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.

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GDPR

The Future of Cross-Device

How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict

It’s Not Solved, and It’s Not Easy

Why Probabilistic Is the Key That Unlocks New Markets

Forrester Interviews Screen6 CEO for Latest GDPR Report

GDPR is Fast Approaching: Are You Ready?

Experts Predict the Key Themes of dmexco 2017

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