As cookies have become the default mechanism to identify users anonymously on the internet, there has been a significant increase in the number of trackers that load when a person visits a website. The result has been increasingly bad user experiences, characterized by longer page loads and frequent load errors.
Keith Petri, CSO of Screen6, was a contributor to the latest eMarketer report, covering eight challenges advertisers face with mobile measurement and targeting.
David De Jong explains why Apple’s ad+blocking initiative is borne out of good intentions, but is ultimately misguided.
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