CES is just around the corner! Screen6 is heading to Las Vegas January 8-11, 2019, to meet with clients and partners to discuss their cross-device strategy for 2019. If you or your team are attending and looking for more information on cross-device identity solutions, reach out to meet with us.
E-commerce platforms today need to get a better handle on the identity of their users across devices and be able to layer on intelligence about activities that occur when people are not logged into the platforms themselves. By doing so, e-commerce platforms will see drastic improvements. David de Jong, CEO of Screen6, dives into the details on MarTech Series.
Ad tech is struggling to transition to a state of full maturity, and that’s largely due to the continued acceptance of half-truths and inadequate technological shortcuts. The truth is that cross-device is being inadequately addressed by many players within the marketing industry, and the vast majority of companies that say they’re enabling cross-device are either openly lying or seriously bending the truth.
Having the power to block devices is of paramount importance when combating organized e-commerce fraud. Quickly identifying and blocking a device being used by a fraudster restricts the possibility that a single device will generate numerous accounts with different payment information on a merchant’s platform. We explain the vital role of cross-device identification in online security.
PulsePoint, the leading global authority in programmatic healthcare technology, has partnered with Screen6 to precisely identify which devices belong to the same user. This allows healthcare marketers to message and activate the patients and physicians they are looking for in privacy-compliant manner.