It appears that Facebook has some imaginary friends according to industry analyst Brian Wieser (Pivotal Research Group), who recently called out Facebook for misleading the market on what its actual reach is.
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR) will explicitly hold accountable any marketer that ‘utilises online identifiers’ such as cookies, email address, IP addresses, etc., that are considered personal data under GDPR.
ExchangeWire asks industry experts, including Screen6’s CSO, Keith Petri, what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.
