Zoom View It’s Not Solved, and It’s Not Easy December 13, 2017 | By Rebecca Calejo in Articles The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series. Read more
Zoom View Waste In, Waste Out: The Necessity for Cross-Device Identification in the Value Chain May 8, 2017 | By Rebecca Calejo in Articles David de Jong explains that if you start with bad data, the answer will be wrong no matter how perfectly you performed the formulas throughout. Read more
