Cross-device verification allows companies to compare the precision and coverage of each device graph to determine the best cross-device provider for their business. David de Jong, CEO of Screen6, shares how to properly calculate precision of a device graph and explains key points to consider when choosing a vendor.
There is a lot of noise in the industry about the selection of cross-device solutions, however, there is a significant gap in the understanding of the underlying technology.
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics.
Ezra Pierce, CEO of Avocet, and David de Jong discuss their partnership, which allows cross-device conversion management within a DSP.