Over the top video (OTT) content continues to be in high demand in both mature and emerging markets around the world. Screen6 CEO, David de Jong, writes exclusively for Broadcasting & Cable on the international growth strategies for OTT.
David de Jong and Rick Jones, UK General Manager, Adform explain that targeting across known devices must be perfected, while the unknown is incorporated into the process at the same time.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.
