It has been suggested that cross-device linkages can be improved by starting with the Device ID assigned to an individual. Read Screen6’s response on why focusing on Device IDs instead of cookies is flawed.
Keith Petri comments on the newly announced consortium and the challenges it faces.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.