Amassing inventory shouldn’t be an SSP’s end goal in today’s uber-competitive market. SSPs intimately understand the inventory available on their publishers’ sites, and that understanding is what’s lacking at, and deeply coveted by, today’s advertisers.
The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest cars on the market seem more like software platforms that people just happen to drive.
In the ad tech industry, we spend a lot of time talking to ourselves. Our industry tends to congregate at a series of events throughout the year — Advertising Week, Dmexco, Cannes, and a half a dozen others — and everyone’s “must attend” list is eerily similar. That’s a problem.
It’s hard to go a day in our industry without stumbling across a news or opinion piece related to “The Duopoly,” Facebook and Google. Screen6 CEO, David de Jong, shares his thoughts on who he believes will be the duopoly breaker.
Keith Petri’s thoughts on consolidation, and how some have said it is the sign of an ‘Ad Tech Apocalypse’, however, others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks.
Advertising technology prides itself on continuously advancing the field. Keith Petri, CSO of Screen6, explains how we as an industry are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor.