Private vs. Master Device Graphs

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Device graphs link an individual to all the devices they use, such as his/her smartphone, laptop, tablet, smart TV, or work computer. This provides marketers with a deduplicated understanding of their audience, which improves personalization and measurement for campaigns.

Learn about the differences between the two types of device graphs, Master and Private, in this Screen6 Knowledge Hub video by Keith Petri, CSO of Screen6.

 

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