Today, cookie syncing is the primary way that publishers and advertising technologies transact, however, a cookie sync, as a stand-alone solution for finding consumers, is problematic.
There is confusion among digital marketers on where and how to find consumers – specifically when it comes to audience extension and amplification. Keith Petri explains the differences between each and when to use them.
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum; not all data is created equal.
