Zoom View Infectious Media and Screen6 ink deal to bring ‘programmatic everywhere May 30, 2017 | By Rebecca Calejo in News Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk. Read more
Zoom View Is a Consortium the Universal ID Solution? May 12, 2017 | By Rebecca Calejo in Articles Keith Petri comments on the newly announced consortium and the challenges it faces. Read more
Zoom View Waste In, Waste Out: The Necessity for Cross-Device Identification in the Value Chain May 8, 2017 | By Rebecca Calejo in Articles David de Jong explains that if you start with bad data, the answer will be wrong no matter how perfectly you performed the formulas throughout. Read more
