As cookies have become the default mechanism to identify users anonymously on the internet, there has been a significant increase in the number of trackers that load when a person visits a website. The result has been increasingly bad user experiences, characterized by longer page loads and frequent load errors.
Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay.
David De Jong explains why Apple’s ad+blocking initiative is borne out of good intentions, but is ultimately misguided.
The world of measurement is often a somewhat murky one in digital advertising. David de Jong explains why he firmly believes the future of the industry relies upon a universal ID.