Screen6 launches idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets, but instead operates independently between platforms to support device matching and ID resolution for optimal match rates.
As marketers become more sophisticated in their identity management practices, measuring the coverage of their device graphs is becoming an increasingly important priority. Our latest Knowledge Hub Tech Blog lays out how to determine the health of your device graph.
There are two ways to establish user identity across devices: deterministic and probabilistic, or a hybrid of the two. Keith Petri, CSO of Screen6, describes how these methods work and dives into the pros and cons.
Screen6 explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results, while still addressing consumer privacy concerns.
Ezra Pierce, CEO of Avocet, and David de Jong discuss their partnership, which allows cross-device conversion management within a DSP.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.