Screen6 launches idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets, but instead operates independently between platforms to support device matching and ID resolution for optimal match rates.
Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk.
Screen6 announced the ability for its partners to expand their private identity graphs beyond their own dataset through strategic alliances with ShareThis, Airpush, and Kochava Collective.
IgnitionOne and Netmining have integrated with Screen6 to forge a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.