The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series.
ExchangeWire asks industry experts, including Screen6’s CSO, Keith Petri, what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.
Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk.
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.