The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, Chief Strategy Officer, Screen6, exclusively for ExchangeWire.
ExchangeWire invites over 100 thought leaders from across the industry to share their views. Experts, including Screen6 CEO, David de Jong, predict what the industry will need to face in 2018.
The challenge of cross-device for the ad industry is still not solved and it’s not easy. Keith Petri, CSO of Screen6, dives deeper into the issues facing identity management on MarTech Series.
Screen6 explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results, while still addressing consumer privacy concerns.
Forrester Research interviewed our CEO, David de Jong, for its latest report on GDPR: “Digital Advertising Under GDPR Hinges On Data Management”.
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR) will explicitly hold accountable any marketer that ‘utilises online identifiers’ such as cookies, email address, IP addresses, etc., that are considered personal data under GDPR.
ExchangeWire asks industry experts, including Screen6’s CSO, Keith Petri, what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.