There are two ways to establish user identity across devices: deterministic and probabilistic, or a hybrid of the two. Keith Petri, CSO of Screen6, describes how these methods work and dives into the pros and cons.
It appears that Facebook has some imaginary friends according to industry analyst Brian Wieser (Pivotal Research Group), who recently called out Facebook for misleading the market on what its actual reach is.
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum; not all data is created equal.
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics.
Ezra Pierce, CEO of Avocet, and David de Jong discuss their partnership, which allows cross-device conversion management within a DSP.
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. AdEchanger caught up with co-founder, David de Jong and CSO, Keith Petri.