The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Keith Petri, CSO of Screen6, shares his views on what will constitute ‘identity’ in 2019 on ExchangeWire, along with other experts in the space.
Amassing inventory shouldn’t be an SSP’s end goal in today’s uber-competitive market. SSPs intimately understand the inventory available on their publishers’ sites, and that understanding is what’s lacking at, and deeply coveted by, today’s advertisers.
ExchangeWire invites over 100 thought leaders from across the industry to share their views. Experts, including Screen6 CEO, David de Jong, predict what the industry will need to face in 2018.