data freshness

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Screen6 launches idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets, but instead operates independently between platforms to support device matching and ID resolution for optimal match rates.

Fresh data enables marketers to ensure their digital efforts are targeting consumers with the greatest inclination to purchase. Keith Petri, CSO of Screen6, explains the importance of data freshness and how it impacts campaign results.

Cookies are the primary means by which ad tech platforms store and track information about users. Keith Petri, CSO of Screen6, provides details on what exactly cookies are and how they are used in the ad tech industry.