E-commerce platforms today need to get a better handle on the identity of their users across devices and be able to layer on intelligence about activities that occur when people are not logged into the platforms themselves. By doing so, e-commerce platforms will see drastic improvements. David de Jong, CEO of Screen6, dives into the details on MarTech Series.
Keith Petri, CSO, Screen6, stresses the importance of establishing a cohesive customer identity across devices as a means to provide the customized experience that the savvy modern consumer expects.
While OTT has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri explores the importance of effective measurement for marketers to better understand their audiences.
Screen6 shares insights and stats for marketers to get a better sense for how consumers spend their time across platforms.
Screen6 examined a massive amount of device ID data from more than 100 million mobile devices, mobile PCs, tablets and connected TVs in the United States and shares the findings.