E-commerce platforms today need to get a better handle on the identity of their users across devices and be able to layer on intelligence about activities that occur when people are not logged into the platforms themselves. By doing so, e-commerce platforms will see drastic improvements. David de Jong, CEO of Screen6, dives into the details on MarTech Series.
There is confusion among digital marketers on where and how to find consumers – specifically when it comes to audience extension and amplification. Keith Petri explains the differences between each and when to use them.