E-commerce platforms today need to get a better handle on the identity of their users across devices and be able to layer on intelligence about activities that occur when people are not logged into the platforms themselves. By doing so, e-commerce platforms will see drastic improvements. David de Jong, CEO of Screen6, dives into the details on MarTech Series.
IgnitionOne and Netmining have integrated with Screen6 to forge a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
AudienceScience announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6.
Adform has partnered with Screen6 to release Cross-Device Audience Management as part of its Advertiser Edge platform, making it Europe’s first Cross-Device Audience Management solution to support both attribution and targeting.