Screen6 Releases New Cross-Device White Paper, Launches Online Knowledge Hub
These new resources are designed to educate marketers on cross-device identity resolution and advance audience identification across the industry
New York, NY – July 26, 2018 – Screen6, the leading provider of cross-device identity management, today released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm.
Additionally, Screen6 has launched the Screen6 Knowledge Hub, an online resource center where marketers can access white papers, videos, one-sheets and other materials designed to deepen the visitor’s expertise on the ever-changing cross-device landscape.
“Our team at Screen6 is constantly educating clients and other industry leaders on the vast complexities of the cross-device space,” said David de Jong, CEO at Screen6. “These aren’t simple topics to comprehend, and we recognized the need for an educational hub where marketers can turn for both basic information on cross-device management, as well as the latest news affecting their attribution strategies.”
The new white paper, “Cross-Device 101,” serves as a foundation of content for the new Knowledge Hub, as well as a useful entry point for marketers looking to immerse themselves in the fundamentals of cross-device management. The white paper is available for download here, and the Screen6 Knowledge Hub can be accessed from the Screen6 website or directly here.
In addition to written materials, the Knowledge Hub is also home to a new Screen6 video series that provides simple answers and explanations to some of the cross-device industry’s most basic—yet often misunderstood—topics. Initial videos on the hub cover topics such as “What is a Cookie?” and “Data Freshness.” New installments of the series will be published to the Knowledge Hub on a regular basis.
Screen6 is the global leader in cross-device identity technology. The company was founded in 2012 and services leading Ad Tech, Mar Tech, and research platforms by identifying the missing link in their data – which devices belong to the same person. Screen6 partners are able to make smart, real-time decisions across devices by using exceptionally reliant cross-device data. At Screen6, a team of data scientists and engineering gurus sift through hundreds of billions of data points and find the right matches within.