Our team at Screen6 is constantly educating clients and other industry leaders on the vast complexities of the cross-device space. We know these aren’t simple topics to comprehend, which is why we launched the Screen6 Knowledge Hub where marketers can turn for both basic information on cross-device management, as well as the latest news affecting their campaign strategies.


How to Test a Cross-Device Vendor

The Cross-Device Verification White Paper
Screen6 shares how to properly test a cross-device vendor. In addition, we address the key factors that should be taken into consideration when choosing a vendor, including how to  calculate precision and coverage, plus learn the importance of data freshness.

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Cross-Device 101

A Guide for Understanding Cross-Device Identity Management
This white paper provides a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. Cross-Device 101 serves as a useful entry point for marketers looking to immerse themselves in the fundamentals of cross-device identity management.

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The new Screen6 video series provides simple answers and explanations to some of the ad tech industry’s most basic—yet often misunderstood—topics.

Audience Extension vs. Amplification

There is confusion among digital marketers on where and how to find consumers – specifically when it comes to audience extension and amplification. Galina Markova, Data Scientist at Screen6, explains the difference between the two and the benefit to advertisers in this Knowledge Hub video.

Cookie Syncs and Match Rates

Today, platforms are heavily reliant on cookie-syncing in order to communicate about a common user. In this Knowledge Hub Video, Sharon Beynon, Technical Lead at Screen6, dives into how cookie-syncs work and why match rates are an important figure to understand.

Cross-Device Verification

Cross-device verification allows companies to compare the precision and coverage of each device graph to determine the best cross-device provider for their business. David de Jong, CEO of Screen6, shares how to properly calculate precision of a device graph and explains key points to consider when choosing a vendor.

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Cross-device benefits ad tech, mar tech, research platforms and many other companies by providing a deduplicated understanding of  their audience data cross-device, cross-exchange, and cross-channel.

Download our one-sheets, where we describe the various ways in which cross-device can turn different challenges vendors experience into new opportunities for growth.


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Declining Match Rates and the Quest for a Solution

Much is being said today about cookie consortiums, the move to server side header bidding and how this impacts match rates. This piece on MarTech Advisor by Keith Petri, CSO of Screen6, addresses all three aspects of the debate.

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

SSPs are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem.

Consumer Latency Caused by Cookie Syncs

As cookies have become the default mechanism to identify users anonymously on the internet, there has been a significant increase in the number of trackers that load when a person visits a website. The result has been increasingly bad user experiences, characterized by longer page loads and frequent load errors.

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Contact Screen6 to request a call or meeting to learn more about cross-device identity management and our solution. You will also be added to our mailing list for the latest updates.