Cookie Syncing Is Not Cross-Device
The AdTech industry has invested a massive amount of time and energy in salvaging the utility of cookies as a means of helping advertisers better find their target audiences. Unfortunately, all of the current industry efforts fall flat when it comes to creating better experiences for consumers, advertisers and publishers, and that’s due to one basic reason: They don’t solve for cross-device.
Samba TV Buys Screen6 To Try And Solve OTT’s Frequency Capping Nightmare
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6.
Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution
As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced today it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform.
Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution
Samba’s real-time TV viewership data combined with Screen6 technology for cross-device identification provides advertisers, publishers, and platforms immediate access to Samba’s suite of cross-screen measurement solutions to optimize reach and mitigate excess frequency of brand messages.
Expert Predictions: Will 2019 Be the Year of the Single ID?
The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Keith Petri, CSO of Screen6, shares his views on what will constitute ‘identity’ in 2019 on ExchangeWire, along with other experts in the space.
Declining Match Rates and the Quest for a Solution
Much is being said today about cookie consortiums, the move to server side header bidding and how this impacts match rates. This piece on MarTech Advisor by Keith Petri, CSO of Screen6, addresses all three aspects of the debate.
Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
SSPs are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem.
Screen6 Launches idSync to Replace Cookie Syncing
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem of cookie matching — but without cookies. The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile devices.
Screen6 Launches Server-to-Server ID Syncing Solution idSync
Screen6 laucnhes idSync to solve the match rate challenge and is built to drive better results than today’s server-side syncs. idSync is the only server-to-server solution that precisely matches identifiers between ad tech platforms and exchanges to resolve user identity across desktop, mobile, and cookieless environments such as OTT connected TV and the Internet of Things.
Screen6 Launches idSync – The Industry’s First Server-to-Server ID Syncing Solution for Optimal Match Rates
Screen6 announced the launch of idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets but instead operates independently between platforms to support device matching and ID resolution for optimal match rates.