Effective date: April 15, 2017
Privacy Practices for the Platform
Screen6 is a cross-device advertising technology provider. We receive certain information about Internet users (“Users”) from our Clients and process that information on the Platform to help our clients conduct cross-device advertising. In other words, we process information to help us infer that a particular computer or device is the same User or household of another computer or device. The type of information we receive is generally pseudonymous information related to the digital advertising campaigns of our Clients and includes a User’s IP address (which is sometimes received in hashed and/or salted form), user agent, browser type, computer (or mobile device’s) operating system, mobile o/s advertising ID or other pseudonymous identifiers. We also receive other information about Client advertising campaigns such as the time/date that an ad was served. While we don’t read or write our own advertising cookies, we may receive information collected via cookies by our Clients. The specific information we receive varies by Client.
Privacy Practices for the Website and How we treat information collected from Clients
We take all reasonably necessary steps to protect all information we hold from misuse, loss, from unauthorized access, modification or disclosure. All information is kept on secure servers and protected by firewall security systems to keep information secure and safe. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
We may store information about your visit to our Website for up to 13 months. We collect personal data such as email address or billing details so long as you continue to have a business relationship with Screen6. You may ask us to delete that information by following the instructions below. We store pseudonymous information collected via our Platform for up to 180 days in order to ensure that our Platform functions properly after which time such information is de-identified.
Sometimes our Clients will pass us information which indicates that a particular User has opted out tracking and/or ad targeting. For example, some Users may enact the privacy settings of their Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). When we see that type of choice indicator, we don’t process information collected about that User’s computer or device and remove it from our systems. Screen6 does not currently take action on the Website in response to a browser’s Do Not Track signal.
Some of our Clients are third-party advertisers and may collect information about your visits to the Website and also collect information about your visits to other websites in order to help them deliver more relevant advertising messages to you and other consumers. This process is sometimes referred to as online behavioral advertising. If you want more information about online behavioral advertising and information on how to opt-out, please visit the ad industry choice mechanism at http://www.aboutads.info/choices/.
Screen6 acknowledges that individuals have a right to access their data. If you’d like us to provide access to, update, correct, delete, or deactivate any personal data that you have provided on the Website (including any online interface we provide to Clients), please send your request to firstname.lastname@example.org and the company will process your request within a reasonable period of time after receipt.
Screen6’s Website and Platform is designed for those 13 years of age and older. Screen6 does not knowingly collect personal data from anyone under the age of 13. If the company is made aware that it has received personal data from someone under 13, it will use reasonable efforts to remove that information from its records.
We process information in a way that is compatible with and relevant for the purpose for which it was collected as described above. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
Screen6 may share personal data with trusted third-party partners such as client billing and payment processing vendors and hosting providers for our Website and Platform. These third party contractors are prohibited from using the information for purposes other than performing services for Screen6.
Screen6 will transfer pseudonymous data back to our Clients after processing. Typically, the information transferred is a subset of the information we’ve received. Screen6 may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. Screen6 may also disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
Finally, Screen6 may transfer information, including any personal data, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Screen6 is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a notice on our Website of any change in ownership or uses of your person personal data, as well as any choices you may have regarding your personal data.
In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, and data of Swiss Individuals received pursuant to the Swiss-EU Privacy Shield program, Screen6 is potentially liable.
We may change this Policy at any time. We will post all changes to this Policy on this page and will indicate at the top of the page the modified policy’s effective date. If you have any questions or suggestions regarding this Policy, please contact us at:
Privacy Officer, Screen6 Weteringschans 165 1017 XD Amsterdam email@example.com
Screen6 has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.